Eccovi le slide del Brighton SEO: un super evento SEO

13043333_10208618237516041_4188948961868631783_nQuest’anno dopo tre anni sono ritornato al Brighton SEO, evento molto bello ed interessante dedicato al Search Marketing e le mie aspettative non sono state deluse, circa 50 speech suddivisi in 5 differenti sale, con relatori eccellenti e ben preparati.

Si sono toccati differenti argomenti (ho partecipato quasi sempre alla green room – technical SEO) che ho potuto apprezzare e che mi ha fatto riflettere per nuovi SEO test da sperimentare.

A differenza degli speech di 3 anni fa ho potuto constatare come ci siano tante nuove micro nicchie che stanno nascendo attorno alla SEO.

C’erano inoltre un bel pò di SEO… 🙂


Pensando di fare cosa gradita vi inserisco le slide di questo Brighton SEO 2016 suddivise per tematica.

Ho suddiviso gli speech in 5 macro aree per favorirvi così la lettura cominciando dagli speech che ritenete più vicini alla vostra area.

Eccovi quindi le macro aree scelte:

  1. technical SEO
  2. content marketing
  3. local SEO
  4. Ux
  5. Social


Le slide degli interventi del Brighton SEO

Technical SEO

  1. Oliver Mason – Server LOG after Excel Fails
  2. Barry Adams – How to Find & Fix Crawl Optimisation Issues
  3. Rob Bucci – Deep Diving into Featured Snippets – How to Earn More and Rise to the Top of the SERPs
  4. Dawn Anderson – SEO Crawl Rank And Crawl Tank
  5. Jon Earnshaw – How to fix any SEO problem
  6. Will Cecicl – Brighton SEO International Search – Four Pillars of Success
  7. Arianne Donoghue – What It’s Like Having GA Premium
  8. Jan-Williem Bobbink – Use free Machine Learning APIs
  9. Tom Bennet – Site Speed for Content Marketers
  10. Andrew Halliday – A Basic Guide to Server Log Analysis
  11. James Perrott – Guaranteeing Success with Your On-Site Strategy
  12. Emily Mace – International Targeting with Hreflang Tags
  13. Christoph Cemper – Link Knowhow – 7 Things you didn’t know about links, redirects and rel-canonicals

Content Marketing

  1. Laura Hampton – How to Build Useful Audience Personas to Guide Your Digital Strategy
  2. Lisa Myers & James Finlayson – Why SEO needs to get Emotional
  3. Alec Bertrman – Ecommerce Keyword Research
  4. Hannah Butcher – Hello My Name is Blogger 
  5. Cancer Research UK: Gamifying SEO in large organisations
  6. Gin Collete – In-House SEO teams
  7. Samantha Noble – Harnessing the Power of Audience Marketing Through PPC
  8. Warren Cowan – Yes, the customer is always right: How giving customers what they want looks after your SEO
  9. Sonia Mazzotta – Getting into Google News: Why it’s Worth it
  10. Marcus Tober – Ranking Factors Reloaded – Why Content is Key to your Success
  11. Nathalie Nahai – The Secret Psychology of Persuasive Content


Local SEO

  1. Greg Gifford – Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
  2. Olga Andrienko – How to localise your global brand
  3. William Cecil – Localising Your Global Search Strategy: Key Considerations for Tackling Multiple Territories



  1. Nichola Stott – How Generation Z is Driving Change in Search UX: Brighton SEO 2016
  2. Stephen Kenwright – Engagement Rate Optimisation
  3. Yiğit Konur – Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience
  4. Aferdita Pacrami – What Games Can Teach us About User Experience and Conversion



  1. Alexandra Tachalova – Reactivating Twitter Accounts – Proven Techniques and Methods
  2. Catherine Warrilow – Epic PR Fails and What we Can Learn From Them
  3. Rachael Dines – Fundamentals of Video SEO
  4. Erica McGillivray – Etiquette and Branding in Your Community
  5. Rhys Jackson – Why marketers need a great A.S.S.
  6. James Perrin – The Power of Genuine Customer Reviews


Se manca qualche slide scrivetemi pure in privato che le aggiungo o twittatemi qui @mfattoretto.

If you spoke at BrightonSEO and don’t see your slides here, contact me via Twitter (@mfattoretto) or write me here.


A presto e buono studio!